Google SERP Ranking Positions: The Increasing Importance of Page One

August 8, 2017

Despite the mindshare now devoted to social media, there’s no doubt that organic traffic is still the number one source of new visits and new customers to most brand websites. So the importance of... Read more

Ad Relevance Scores, User Engagement and Advertising ROI

June 21, 2017

Any marketing professional steeped in the details of online advertising and SEM needs to understand the impact of ad relevancy in determining the cost and ultimately the return-on-investment of an advertising spend. Ad relevancy... Read more

2017 Search Ranking Factors: What Matters NOW and Where is Search Headed?

March 10, 2017

I get asked frequently, “what factors are driving search engine ranking and results TODAY and what about tomorrow?” With so many (200) factors now in the algorithm, the increase in Millennials use of social... Read more

Power to the Consumer: Why User Intent Matters More Than Ever in 2017

February 2, 2017

Do you wonder why social media usage and texting is chewing up smartphone screen time? Why the hottest tech trends are wearables, self-driving cars and virtual reality? Why sales of selfie sticks and hoverboards... Read more

The Top 10 Marketing Tools I Can’t Live Without

October 9, 2016

In the ever changing, every evolving, revolutionary times we live in if you are a marketing professional in 2016, it is challenging to say the least just finding out about (let alone prioritizing between)... Read more

To App – or not to App? That is the question…

September 28, 2016

By Annie Ellicott Updated : September 2016 Many of my clients are asking “shouldn’t we be building a mobile application”? New 2015 research from Localytics highlights the high attrition rate of new users for apps.... Read more

Mobile Responsiveness: 5 Best Practices In Mobile Design and User Experience

July 8, 2015

With the April 2015 Google algorithm update now including a site’s mobile responsiveness in the factors determining search engine ranking position (SERP), the SEO playing field has once again shifted into new territory. While... Read more

Measuring the True Business Value of Social Media Engagement & Social Selling

June 8, 2015

There’s little doubt that measuring the impact of social media marketing on business ROI – leads, sales and revenue – is a hot topic of conversation. Numerous researchers have found that tying social media... Read more

Meerkat vs Periscope: Using Streaming Video for Masterful Marketing

April 1, 2015

(Updated July 2015) Since the release of Meerkat by Life on Air in March 2015 and Periscope (owned by Twitter) in March, the fragmentation of the media market notched up one more level as... Read more

Facebook Marketing Update: 5 Tips and Tricks for 2015

February 14, 2015

      Facebook has been making tracks over the last 4 quarters with the company’s rapid shift to mobile and increased focus on deepening ad penetration (ad $$ sales per user) among its... Read more

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