Break Through the Clutter
How do you want your consumers to think and feel about your brand? Distilling your brand’s essence from its point of differentiation and value proposition to its personality, voice and look and feel is essential for if you want a clear and consistent image and message over time for your target audience.
LeapUp can help you develop a powerful positioning strategy, a creative messaging plan and a clear brand communications system which will more effectively reach and persuade your target audiences to deliver solid business results. A clear communications “template” and masterplan that will also allow you to filter your ideas for growth and expansion so that you always know whether your product development and marketing “ah ha’s” are “brand-on” or “brand-off”. A focused messaging strategy, effective media mix, a content syndication strategy paired with a well-thought-through editorial calendar and your marketing investments will be positioned for success.
We can assist with:
- Corporate identity development & logo systems
- Brand positioning statements
- Messaging strategies
- Client and customer persona development
- Customer-brand journey mapping
Our aim at LeapUp is also to make you a convert about the power of a great promotional plan. Many managers are skeptical of promotional plans because they are either too expensive, too hard to implement, too unmeasurable or not directly tied to their businesses realities. We deep experience working across different promotional areas, from online advertising and promotions to social media and events marketing. We then work closely with your specific business objectives to ensure that your promotional roadmap results in measurable gains, from increases in customer awareness, leads and loyalty to conversions, sales, revenue and lower customer acquisition costs.
Our promotional toolkit:
- Market research identifying incentives which resonate with your customers
- Competitor promotional scans
- Promotional campaign objectives, setup, testing and launches
- Online advertising campaigns & promotions
- Social media marketing and advertising
- Events marketing
- Product merchandising strategies
- Publicity stunts and media relations
- Post-buy upsell and remarketing
- ROI tracking