Choose Your Weapons
How do you know which marketing investments will really pay off? This is a common theme across my clients as the marketing landscape has moved online and become more complex and technical. You need to know which weapons to choose as you march into battle with your competitors in a world of bots, apps and API’s.
Consumers are now using the web, review sites, blogs, search and social media to find you, research your products and consumer opinions and reviews and to compare alternatives before they make purchase decisions. Positioning yourself correctly offline and now increasingly, online across the web (not just on your website), linking yourself from the right sites and syndicating the right message, consistently, is critical for you to ensure that you are maximizing reach and influence with your target markets.
Leapup can show you how to choose the right tools, give you a game plan and show you how to nurture a powerful network of relationships with your customers and brand advocates so that through interactivity, community, conversations and targeted (and tagged) communications, you create a level of brand loyalty which will stand the test of time and surpass your competitors.
Partnerships also help. These days, it’s harder and harder to “go it alone”. Often companies find they are constantly besieged by offers from referral sources, suppliers, and sometimes even competitors to form some sort of affiliate relationship but aren’t sure how or whether to move in this direction. LeapUp can help you determine who should be on your short-list of partners and what types of relationships will result in positive and real changes to your competitive position and financial forecast from accessing new points of distribution and consumer segments.
Let us assist with:
- Distribution strategies and channel planning
- Partnership negotiations (co-marketed promotions)
- Sponsorship marketing and events marketing
- ROI tracking and performance analysis