Marketing Communications & Messaging Strategies
Breaking through the clutter in a world of information overload and message “overdrive” requires two things – a highly relevant and compelling message and a very targeted media plan. Whether offline or online, these two elements make or break most brand messaging platforms and promotional campaigns. Leapup can help you tailor your message specifically for your audience, with strong editorial depth and breadth as well as creativity, then help effectively syndicate and distribute your messages to the venues where your target market hangs out. What matters? Using the right voice and language. Simple and memorable brand claims that resonate with your customers and brand proof points which drive credibility and believability. Taglines that work harder for you.
Getting the attention of your customers today – is no piece of cake either. Their world has completely changed over the past 5 years with traditional media landscapes torn apart, the expansion of the blogosphere and the shift to digital – everything. Leapup can help you identify what of your content is actually news and how to position this and pitch this to your media, influencer and audience targets. Working with the best public relations experts in the field, vetted by us for their editorial coverage specializations, media relationships, and depth of experience, we can help you with new product launches, new partnership announcements, research, trend and event news or even damage control when things go awry. Don’t go it alone when you can get seasoned professional help to reach the media the way they prefer to be approached.