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Google’s Mobile-First Indexing: What It Means For Your Business

Google’s Mobile-First Indexing: What It Means For Your Business

by annie | Aug 10, 2018 | Marketing Tips, Marketing Trends, Search Engine Optimization

Google has been transitioning site and content indexing to be “mobile-first” since 2018. What this means is that the content displaying on the mobile version of your site will now serve as the basis for Google’s index versus the old desktop-version based index....
To App – or not to App? That is the question…

To App – or not to App? That is the question…

by annie | Jun 28, 2018 | Browse All, Marketing Tools & Technologies, Marketing Trends

By Annie Ellicott Many of my clients are asking “shouldn’t we be building a mobile application”? Research from Localytics highlights the high attrition rate of new users for apps. The Localytics survey results showed that 58 percent of users “churn,” or become...
Power to the Consumer: Why User Intent Matters More Than Ever

Power to the Consumer: Why User Intent Matters More Than Ever

by annie | Jun 15, 2018 | Browse All, Marketing Trends, User Experience Design

Do you wonder why social media usage and texting is chewing up smartphone screen time? Why the hottest tech trends are wearables, self-driving cars and virtual reality? Why sales of selfie sticks and hoverboards are on the upswing? Does this look like a pattern to...
Mobile Responsiveness: 5 Best Practices In Mobile Design and User Experience

Mobile Responsiveness: 5 Best Practices In Mobile Design and User Experience

by annie | Jul 8, 2015 | Browse All, Marketing Trends, User Experience Design

Since 2015, Google algorithm updates have factored a site’s mobile responsiveness into the elements determining search engine ranking position (SERP). While this only affects mobile search results and in effect, rewards sites for large text not requiring...
Building Thriving Online Communities: 5 Best Practices With Proven Results

Building Thriving Online Communities: 5 Best Practices With Proven Results

by annie | Jan 8, 2015 | Browse All, Marketing Trends, User Experience Design

Having been at the marketing helm during the transition of Women.com from a career women’s site to a mainstream portal for women of all ages and backgrounds, I learned a lot about attracting visitors, creating an audience, engaging segments by interest and developing...
The Evolving Behavior of Consumers Searching Online

The Evolving Behavior of Consumers Searching Online

by annie | Nov 10, 2014 | Browse All, Marketing Trends, Search Engine Optimization

I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing research with a client around how different generations...
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