Leapup Marketing
  • About
    • Why Leapup?
    • Team
    • How We Work
    • Know Your Customer
    • Break Through the Clutter
    • Choose Your Weapons
    • Join the Conversation
    • Embrace Change
  • Hire Us For
    • Market research
    • Brand strategies & product launches
    • Marketing communications & Messaging Strategies
    • Marketing Program Management
    • Website Planning & Project Management
    • Content & social media marketing
    • Search engine optimization (SEO)
    • Search engine marketing (SEM)
    • Promotions & partner co-marketing
    • ROI tracking & metrics
  • Client Stories
    • Client Roll Call
    • A Word From Our Clients
  • COMPASS Blog
    • Advertising Strategies
    • Marketing Tips
    • Marketing Trends
    • Marketing Tools & Technologies
    • Sales Strategy
    • Search Engine Optimization
    • Social Media Marketing
    • User Experience Design
    • Voices We Listen To
  • Contact Us
    • Privacy Policy
Select Page
2022 Digital Advertising Outlook: Stricter Privacy Rules, Reduced App Data Sharing and the Demise of Cookies

2022 Digital Advertising Outlook: Stricter Privacy Rules, Reduced App Data Sharing and the Demise of Cookies

by annie | Feb 4, 2022 | Advertising, Marketing Trends, Social Media Marketing

In February 2022, Facebook’s (aka Meta’s) stock price took a nosedive in part to reaction from the news that the number of users to the platform has plateaued. But that’s not Meta’s only problem. Privacy policy and regulatory trends are also impacting ad sales revenue...
How to Revamp Your Marketing Under COVID-19: Advice for CEOs

How to Revamp Your Marketing Under COVID-19: Advice for CEOs

by annie | Apr 2, 2020 | Marketing Tips, Sales Strategy

One of the many priorities facing CEOs faced with the COVID-19 outbreak is adjusting their marketing plans for 2020 and 2021. This shutdown has been more immediate and widespread than the Great Depression, the 2008-2009 recession and the dot com bust before that. Many...
Google’s Mobile-First Indexing: What It Means For Your Business

Google’s Mobile-First Indexing: What It Means For Your Business

by annie | Aug 10, 2018 | Marketing Tips, Marketing Trends, Search Engine Optimization

Google has been transitioning site and content indexing to be “mobile-first” since 2018. What this means is that the content displaying on the mobile version of your site will now serve as the basis for Google’s index versus the old desktop-version based index....
Google SERP Ranking Positions: The Increasing Importance of Page One

Google SERP Ranking Positions: The Increasing Importance of Page One

by annie | Aug 8, 2018 | Browse All, Search Engine Optimization

Despite the mindshare now devoted to social media, there’s no doubt that organic traffic is still the number one source of new visits and new customers to most brand websites. So the importance of staying on page one for the search engine results relevant to your...
To App – or not to App? That is the question…

To App – or not to App? That is the question…

by annie | Jun 28, 2018 | Browse All, Marketing Tools & Technologies, Marketing Trends

By Annie Ellicott Many of my clients are asking “shouldn’t we be building a mobile application”? Research from Localytics highlights the high attrition rate of new users for apps. The Localytics survey results showed that 58 percent of users “churn,” or become...
« Older Entries

Search Site

Explore

  • Advertising (5)
  • Browse All (41)
  • Marketing Tips (4)
  • Marketing Tools & Technologies (5)
  • Marketing Trends (14)
  • Sales Strategy (3)
  • Search Engine Optimization (10)
  • Social Media Marketing (7)
  • User Experience Design (4)
  • Voices we listen to (8)

Explore the blog

  • Advertising
  • Browse All
  • Marketing Tips
  • Marketing Tools & Technologies
  • Marketing Trends
  • Sales Strategy
  • Search Engine Optimization
  • Social Media Marketing
  • User Experience Design
  • Voices we listen to

Follow us on

  • Twitter
  • Google Plus
  • Facebook
  • LinkedIn

Search site by keyword

Contact Us

EMAIL: annie @
DIRECT MESSAGE: @leapup
PHONE: 415-563-6250
OFFICE: 2779 Bush Street – San Francisco, CA 94115
or Send us a message

DMCA.com Protection Status

All Content and Images © 2022 Leapup Marketing Solutions