ROI Tracking & Metrics
We have one rule at Leapup. It’s just not worth doing if you can’t measure it. Why spend money on something if you have no idea whether or not it worked? That’s like …worse than playing the lottery. Today, performance is based on “return on attention” not just return on investment. Consumer’s time is the new currency. LeapUp stays on top of the latest tools and techniques to track return on attention and return on investment so that you know what worked, what didn’t and why so together we can continue to improve your plan and your business results.
Then there’s the $100 question…“Which approach is the BEST one?” Defining the payoffs (good and bad) from your marketing campaigns is one of the most important parts of creating more effective marketing solutions for the future. Your decision about how you will evaluate the efficacy of your plan in meeting your objectives is fundamental to building your path to success.
And finally, ok it’s not that sexy, but it IS the bottom line. Luckily, today there are lots of easy to implement ROI tracking tools to help you measure your online impact – from brand mentions in social media to site traffic trends to klout and net promoter scores to engagement metrics with your consumers across the social universe.Helping you to first set quantifiable goals (as well as non-quantifiable goals), then setting up tracking mechanisms and systems to capture performance data and analyzing this will ensure your marketing decisions are grounded in facts vs assumptions and speculation. You can constantly improve on your marketing plan by simply measuring how different programs and campaigns performed, then continuing to spend toward the most efficient bang-for-your-buck. Rinse. Repeat.