Embrace Change

In the last few years, the world of marketing has turned upside down. Today, if you are not a technical marketer, you cannot possibly function in a world of inbound “pull vs push” marketing, evolving landscapes of new apps and technologies and the intermixing of search algorithms with social media. The big five have emerged as powerhouse platforms with evolving ad sales products and a public company thirst for growth. Watch out world. Here it comes.

But change can be good. We may lose our landlines, our checkbooks, print newspapers and CDs but now we have smartphones, mobile pay applications, beacons, news alerts, youtube and itunes. In software, we’re more SaaS and subscription, less licensed. Our security and privacy is at risk, but we have more information at our fingertips than ever before.

One of the great things about being in San Francisco is that it’s at the epicenter of technology. There’s just a lot going on here with new introductions of marketing applications, tools, technologies expanding at a record rate. We love change and we love technology. Who knew that as a marketer you now need to be able to read html?? At Leapup, we invest a lot of time in staying abreast of new marketing technologies  and “martech” solutions, so you don’t have to.