![Power to the Consumer: Why User Intent Matters More Than Ever](https://www.leapup.com/wp-content/uploads/2016/02/personalization-bloomreach.png)
Power to the Consumer: Why User Intent Matters More Than Ever
Do you wonder why social media usage and texting is chewing up smartphone screen time? Why the hottest tech trends are wearables, self-driving cars and virtual reality? Why sales of selfie sticks and hoverboards are on the upswing? Does this look like a pattern to...
![Mobile Responsiveness: 5 Best Practices In Mobile Design and User Experience](https://www.leapup.com/wp-content/uploads/2015/07/mobile-site-best-practices-2015.png)
Mobile Responsiveness: 5 Best Practices In Mobile Design and User Experience
Since 2015, Google algorithm updates have factored a site's mobile responsiveness into the elements determining search engine ranking position (SERP). While this only affects mobile search results and in effect, rewards sites for large text not requiring...
![Building Thriving Online Communities: 5 Best Practices With Proven Results](https://www.leapup.com/wp-content/uploads/2015/01/17eadfa97ef55d421bb82ef8dc79b54e.jpg)
Building Thriving Online Communities: 5 Best Practices With Proven Results
Having been at the marketing helm during the transition of Women.com from a career women’s site to a mainstream portal for women of all ages and backgrounds, I learned a lot about attracting visitors, creating an audience, engaging segments by interest and developing...
![Mobile Responsive Design: The Pro’s and the Con’s](https://www.leapup.com/wp-content/uploads/2013/05/Resp-Web-Design-blog-post1.png)
Mobile Responsive Design: The Pro’s and the Con’s
By Annie Ellicott Almost a year ago, Google announced its preference for responsively designed web sites, allowing sharing of SEO value of desktop-delivered content with mobile-delivered content. Responsive web design is all the rage in the mobile site developer realm...