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Google’s Mobile-First Indexing: What It Means For Your Business

Google’s Mobile-First Indexing: What It Means For Your Business

by annie | Aug 10, 2018 | Marketing Tips, Marketing Trends, Search Engine Optimization

Google has been transitioning site and content indexing to be “mobile-first” since 2018. What this means is that the content displaying on the mobile version of your site will now serve as the basis for Google’s index versus the old desktop-version based index....
Google SERP Ranking Positions: The Increasing Importance of Page One

Google SERP Ranking Positions: The Increasing Importance of Page One

by annie | Aug 8, 2018 | Browse All, Search Engine Optimization

Despite the mindshare now devoted to social media, there’s no doubt that organic traffic is still the number one source of new visits and new customers to most brand websites. So the importance of staying on page one for the search engine results relevant to your...
Search Ranking Factors: What Matters NOW and Where is Search Headed?

Search Ranking Factors: What Matters NOW and Where is Search Headed?

by annie | Mar 10, 2017 | Browse All, Search Engine Optimization

I get asked frequently, “what factors are driving search engine ranking and results TODAY and what about tomorrow?” With so many (200) factors now in the algorithm, the increase in Millennials use of social networks for discovery (vs use of search engines)...
The Evolving Behavior of Consumers Searching Online

The Evolving Behavior of Consumers Searching Online

by annie | Nov 10, 2014 | Browse All, Marketing Trends, Search Engine Optimization

I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing research with a client around how different generations...
The Growing Trend Toward Social Search

The Growing Trend Toward Social Search

by annie | Aug 20, 2014 | Browse All, Marketing Trends, Search Engine Optimization

By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks for search. YouTube is now the second largest...
“Not Provided”: How to Grapple with Google Hiding Organic Keywords

“Not Provided”: How to Grapple with Google Hiding Organic Keywords

by annie | Sep 24, 2013 | Browse All, Search Engine Optimization

By Annie Ellicott Back in October of 2011, Google began to hide the keywords from visibility to site owners for any visits to sites by users logged into their Google accounts. More recently, on September 23rd 2013, Google turned OFF the switch entirely for ALL organic...
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