Relaunching A Brand Online: Alaska Tours

Relaunching A Brand Online: Alaska Tours

All Alaska Tours is a 25+ year old family and group tour packager offering Alaska and Canadian cruise and land-based vacation opportunities to Alaska visitors. The company sells both direct-to-consumer under the Alaska Tours brand and to trade customers (travel...
A Professional Services Success Story: FLG Partners

A Professional Services Success Story: FLG Partners

FLG Partners is a leading San Francisco-based financial advisory and consulting firm providing temporary and permanent Chief Financial Officer support to private and public companies, from startups to Fortune 500s. FLG Partners delivers to CEOs and Boards, high-value,...
From Startup to Success Story: Aqua Expeditions

From Startup to Success Story: Aqua Expeditions

The Challenge… In February of 2006, Francesco Gulli Zugaro was sitting in a session at the Adventure Travel Tradeshow led by Annie Ellicott of Leapup Marketing. Approaching Annie after the session, he introduced himself and told her he planned to leave the...
Relaunching a Business: Anna Marie Events

Relaunching a Business: Anna Marie Events

The Challenge… Anna Rembold, owner of Anna Marie Events (AME) launched her event planning business in 2012 having recently left her role as Director of Administration for a boutique private equity firm. After a year trying to land leads and grow the AME...
Rebranding Post Merger: Adventures On the Gorge

Rebranding Post Merger: Adventures On the Gorge

Brian Campbell, owner of Rivermen had hired Leapup in the spring of 2006 to assist Rivermen with the online relaunch of the Rivermen brand. Based on that highly successful experience and facing a new challenge in the fall of 2009, a merger with 2 other adventure...