by annie | Sep 8, 2014 | Advertising, Browse All, Social Media Marketing
The consumption of online video continues to grow at an accelerated rate fueled by increased penetration of smartphones, lower costs for video editing solutions, increased adoption of social media and streaming technologies by consumers and proliferation of video...
by annie | Aug 20, 2014 | Browse All, Marketing Trends, Search Engine Optimization
By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks for search. YouTube is now the second largest...
by annie | Jul 31, 2014 | Advertising, Browse All, Marketing Trends
By Annie Ellicott Anyone who has been paying attention knows that marketing, as we once knew it, is gone, gone, gone. From the banner to the cookie, from QR codes to the impression, so much has just come – and GONE. Entire social networks explode then implode....
by annie | Jul 19, 2014 | Browse All, Social Media Marketing
By Annie Ellicott If you are a small or medium business, how are you using “inbound marketing” to drive qualified traffic back to your site for leads and sales conversions? Enterprise businesses are able to tap into pools of current customer relationships to mine...
by annie | Mar 19, 2014 | Browse All, Marketing Trends, Social Media Marketing
By Annie Ellicott Everyone recognizes the increasing influence of video in our lives. We have all become avid consumers as YouTube, Vimeo and other platforms for sharing have grown, new formats have evolved (e.g 6 second videos on Vine), video advertising has exploded...
by annie | Jan 19, 2014 | Browse All, Marketing Tips
By Annie Ellicott My clients are ALL in need of more hands on deck on the marketing front. Many have decided to take on part time or fulltime help to resource their increasing demand for daily support on the social media front. From responding to customer questions,...
