From Startup to Success Story: Aqua Expeditions

May 14, 2014

The Challenge… In February of 2006, Francesco Gulli Zugaro was sitting in a session at the Adventure Travel Tradeshow led by Annie Ellicott of Leapup Marketing. Approaching Annie after the session, he introduced himself... Read more

Relaunching a Business: Anna Marie Events

May 14, 2014

The Challenge… Anna Rembold, owner of Anna Marie Events (AME) launched her event planning business in 2012 having recently left her role as Director of Administration for a boutique private equity firm. After a... Read more

A Long Term Partnership for Growth: Alaska Wildland Adventures

February 14, 2013

The Challenge… Alaska Wildland Adventures (AWA) is a well respected and experienced Kenai-based Alaska adventure operator and owner of three high-end wilderness lodges offering soft adventure rafting, fishing, wildlife viewing and hiking trips. After... Read more

Relaunching a Brand Online: Alliant International University

September 1, 2012

The Challenge… In August of 2009, Alliant International University hired the University’s first Chief Marketing Officer, Madeleine Wiener. Madeleine was tasked with increasing awareness for the Alliant brand, the parent and “connector” brand for... Read more

Building an Online Strategy & SEO for Success: O.A.R.S.

September 1, 2012

The Challenge… OutdoorAdventureRiverSpecialists (O.A.R.S.) has been a pioneering icon in whitewater paddling and the adventure travel industry since 1969. Famous for theirGrand Canyonrafting operations, O.A.R.S. runs river-based multisport adventure trips on 35 rivers and... Read more

Rebranding Post Merger: Adventures On the Gorge

August 17, 2012

Brian Campbell, owner of Rivermen had hired Leapup in the spring of 2006 to assist Rivermen with the online relaunch of the Rivermen brand. Based on that highly successful experience and facing a new... Read more