Leapup Marketing Solutions has been thriving at the evolving intersection of technology and marketing since 2002. We help you make better online (and offline) marketing investments, simplify your decisionmaking and streamline marketing execution – affordably and successfully.

Inspire Passion.  Leap Ahead.

Consumer Search Behavior

The Evolving Behavior of Consumers Searching Online: 2005 vs 2014

October 10, 2014

I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing... Read more

google algorithm updates

Pigeon, Hummingbird, Panda and Penguin: Animals, Algorithms or Armageddon?

October 2, 2014

By Annie Ellicott   The latest of Google’s 2014 algorithm updates is the October 2014 rollout of the Panda 4.1 update and Penguin 3.0 on top of the Pigeon update launched in July 2014.... Read more

travel video

5 Amazing Tips: Marketing Via Online Video

September 8, 2014

The consumption of online video continues to grow at an accelerated rate fueled by increased penetration of smartphones, lower costs for video editing solutions, increased adoption of social media and streaming technologies by consumers... Read more

dear kitten

The Growing Trend Toward Social Search

August 20, 2014

By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks... Read more

advertising

2015 Advertising Trends Worth Watching : The Latest Revolutions

July 31, 2014

By Annie Ellicott Anyone who has been paying attention knows that marketing, as we once knew it, is gone, gone, gone. From the banner to the cookie, from QR codes to the impression, so... Read more

inbound marketing tips

Successful Inbound Marketing For SMB’s (aka Small – Medium Sized Businesses)

July 19, 2014

By Annie Ellicott If you are a small or medium business, how are you using “inbound marketing” to drive qualified traffic back to your site for leads and sales conversions? Enterprise businesses are able to... Read more

Featured Clients

don-hatch-river-expeditions yukon-quest fit-for-trips trusted-adventures
logo AWRTA Noahs-Ark
rivermen sns-outfitters summer-sailstice
Blue-Waters-Kayaking Pikes-Waterfront-Lodge class-vi-rafting
uncommon yukon zoar-outdoor Dvorak-River-Expeditions
Montana-outfitters-and-guides-association k2-aviation african-safari-company
whitewater-voyages row-adventures wilderness-birding-adventures
mat-su-valley-visitors-bureau yukon-wild orca-island-cabins
visit-wild-alaska town-country-resources sciforma
nobs courier global-service-corps Vivient
obgyn Equitours Promech air
logo JCCLogo2 ise logo
juniper-networks wilderness-fishing-yukon Adelante-capital-management
travel-yukon morrison-foerster Travel-Alaska
rafting-america depomed oars
kenai-fjords-glacier-lodge allegis-capital intrepid-travel
adventure-collection limelife Adventure Women
AustinLehmanAdventures alliant alaska-wildland-adventures
payscale all-alaska-tours academix-direct
Go-Calavaras frontiers-north-adventures waterfall-resort
BioBioExpeditions viant-group perfect-details-bridal
mercy-beyond-borders lonesome-george haas
club-sportiva alameda-babe-ruth 769627978
aqua-expeditions Adventure-Women-150x150 Adventures-On-the-Gorge-300x62

Articles

Consumer Search Behavior

The Evolving Behavior of Consumers Searching Online: 2005 vs 2014

October 10, 2014

I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing research

Case Studies

ARIA EXTERIOR 3

From Startup to Success Story: Aqua Expeditions

May 14, 2014

The Challenge… In February of 2006, Francesco Gulli Zugaro was sitting in a session at the Adventure Travel Tradeshow led by Annie Ellicott of Leapup Marketing. Approaching Annie after the session, he introduced himself and