Leapup Marketing Solutions has been thriving at the evolving intersection of technology and marketing since 2002. We help you make better online (and offline) marketing investments, simplify your decisionmaking and streamline marketing execution – affordably and successfully.

Inspire Passion.  Leap Ahead.

Another Google Algorithm Update

2015 Search Ranking Factors: What Matters NOW and Where is Search Headed?

August 17, 2015

I get asked frequently, “what factors are driving search engine ranking and results TODAY and what about tomorrow?” With so many (200) factors now in the algorithm, the increase in Millennials use of social... Read more

Top 10 Marketing Tools for 2015

The Top 10 Marketing Tools I Can’t Live Without in 2015

July 9, 2015

In the ever changing, every evolving, revolutionary times we live in if you are a marketing professional in 2015, it is challenging to say the least just finding out about (let alone prioritizing between)... Read more

mobile site best practices 2015

Mobile Responsiveness: 5 Best Practices In Mobile Design and User Experience

July 8, 2015

With the April 2015 Google algorithm update now including a site’s mobile responsiveness in the factors determining search engine ranking position (SERP), the SEO playing field has once again shifted into new territory. While... Read more

Social Media ROI

Measuring the True Business Value of Social Media Engagement & Social Selling

June 8, 2015

There’s little doubt that measuring the impact of social media marketing on business ROI – leads, sales and revenue – is a hot topic of conversation. Numerous researchers have found that tying social media... Read more

Facebook 2015 Tips

Facebook Marketing Update: 5 Tips and Tricks for 2015

February 14, 2015

      Facebook has been making tracks over the last 4 quarters with the company’s rapid shift to mobile and increased focus on deepening ad penetration (ad $$ sales per user) among its... Read more

Consumer Search Behavior

The Evolving Behavior of Consumers Searching Online: 2005 vs 2014

November 10, 2014

I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing... Read more

dear kitten

The Growing Trend Toward Social Search

August 20, 2014

By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks... Read more


2015 Advertising Trends Worth Watching : The Latest Revolutions

July 31, 2014

By Annie Ellicott Anyone who has been paying attention knows that marketing, as we once knew it, is gone, gone, gone. From the banner to the cookie, from QR codes to the impression, so... Read more

inbound marketing tips

Successful Inbound Marketing For SMB’s (aka Small – Medium Sized Businesses)

July 19, 2014

By Annie Ellicott If you are a small or medium business, how are you using “inbound marketing” to drive qualified traffic back to your site for leads and sales conversions? Enterprise businesses are able to... Read more

new html 5

HTML 5 and SEO: Why Should You Care?

July 2, 2013

By Annie Ellicott You’ve probably been hearings about Html 5 which began being adopted by web developers a couple of years ago… What is Html 5 and how is it different from today’s version... Read more

Featured Clients

don-hatch-river-expeditions yukon-quest fit-for-trips trusted-adventures
logo AWRTA Noahs-Ark
rivermen sns-outfitters summer-sailstice
Blue-Waters-Kayaking Pikes-Waterfront-Lodge class-vi-rafting
uncommon yukon zoar-outdoor Dvorak-River-Expeditions
Montana-outfitters-and-guides-association k2-aviation african-safari-company
whitewater-voyages row-adventures wilderness-birding-adventures
mat-su-valley-visitors-bureau yukon-wild orca-island-cabins
visit-wild-alaska town-country-resources sciforma
nobs courier global-service-corps Vivient
obgyn Equitours Promech air
logo JCCLogo2 ise logo
juniper-networks wilderness-fishing-yukon Adelante-capital-management
travel-yukon morrison-foerster Travel-Alaska
rafting-america depomed oars
kenai-fjords-glacier-lodge allegis-capital intrepid-travel
adventure-collection limelife Adventure Women
AustinLehmanAdventures alliant alaska-wildland-adventures
payscale all-alaska-tours academix-direct
Go-Calavaras frontiers-north-adventures waterfall-resort
BioBioExpeditions viant-group perfect-details-bridal
mercy-beyond-borders lonesome-george haas
club-sportiva alameda-babe-ruth 769627978
aqua-expeditions Adventure-Women-150x150 Adventures-On-the-Gorge-300x62


Mobile App BLOG

To App – or not to App? That is the question…

September 28, 2015

By Annie Ellicott Updated : September 2016 Many of my clients are asking “shouldn’t we be building a mobile application”? New 2015 research from Localytics highlights the high attrition rate of new users for apps. The

Case Studies


From Startup to Success Story: Aqua Expeditions

May 14, 2014

The Challenge… In February of 2006, Francesco Gulli Zugaro was sitting in a session at the Adventure Travel Tradeshow led by Annie Ellicott of Leapup Marketing. Approaching Annie after the session, he introduced himself and