Leapup Marketing Solutions has been thriving at the evolving intersection of technology and marketing since 2002. We help you make better online (and offline) marketing investments, simplify your decisionmaking and streamline marketing execution – affordably and successfully.

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Unlock the value of the social web
Fear NOT
Embrace technology for better marketing
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An online “GPS”
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Resp Web Design blog post

Mobile Responsive Design: The Pro’s and the Con’s

May 23, 2013

Almost a year ago, Google announced its preference for responsively designed web sites, allowing sharing of SEO value of desktop-delivered content with mobile-delivered content. Responsive web design is all the rage in the mobile... Read more

Mobile App BLOG

To App – or not to App? That is the question…

May 1, 2013

Many of my clients are asking “shouldn’t we be building a mobile application”? The latest research confirms that more and more, consumers are accessing online content via mobile devices and via mobile apps: 12%... Read more

Content-Strategies

5 “Do’s and Don’ts” When Designing and Delivering a Winning Content Strategy

April 20, 2013

I could have titled this blog post “it’s all about the relationship” because when it comes down to it, that little statement just says it all. A content strategy is useless if it is... Read more

Data Analysis; Data Integration; Data Insights

Data, Data, Data: What’s a Girl To Do?

March 20, 2013

Hubspot recently released their Top 20 Marketing Trends for 2013 and #14 is “Marketing Technology Evolves”. Not quite revolutionary in concept… however what the author (CTO Dharmesh Shah) points out is that with the... Read more

stylishwebdesigner.com

Panda or Penguin: Animals, Algorithms or Armageddon?

January 30, 2013

Were you hit with the Panda or Penguin Google algorithm updates? Did your rankings suddenly take you from page 1 to page 3 in the search engine results? Did traffic from some of your... Read more

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Relaunching a Brand Online: Alliant International University

September 1, 2012

The Challenge… In August of 2009, Alliant International University hired the University’s first Chief Marketing Officer, Madeleine Wiener. Madeleine was tasked with increasing awareness for the Alliant brand, the parent and “connector” brand for... Read more

raft

Building an Online Strategy & SEO for Success: O.A.R.S.

September 1, 2012

The Challenge… OutdoorAdventureRiverSpecialists (O.A.R.S.) has been a pioneering icon in whitewater paddling and the adventure travel industry since 1969. Famous for theirGrand Canyonrafting operations, O.A.R.S. runs river-based multisport adventure trips on 35 rivers and... Read more

AOG bike

Rebranding Post Merger: Adventures On the Gorge

August 17, 2012

Brian Campbell, owner of Rivermen had hired Leapup in the spring of 2006 to assist Rivermen with the online relaunch of the Rivermen brand. Based on that highly successful experience and facing a new... Read more

Featured Clients

juniper-networks wilderness-fishing-yukon Adelante-capital-management travel-yukon
morrison-foerster Travel-Alaska rafting-america
depomed oars kenai-fjords-glacier-lodge
allegis-capital intrepid-travel adventure-collection
limelife Adventure Women AustinLehmanAdventures
alliant alaska-wildland-adventures payscale
all-alaska-tours academix-direct Go-Calavaras
frontiers-north-adventures waterfall-resort BioBioExpeditions
viant-group perfect-details-bridal mercy-beyond-borders
lonesome-george haas club-sportiva
alameda-babe-ruth 769627978 aqua-expeditions
Adventure-Women-150x150 Adventures-On-the-Gorge-300x62

Articles

Resp Web Design blog post

Mobile Responsive Design: The Pro’s and the Con’s

May 23, 2013

Almost a year ago, Google announced its preference for responsively designed web sites, allowing sharing of SEO value of desktop-delivered content with mobile-delivered content. Responsive web design is all the rage in the mobile site

Case Studies

kfgl3

A Long Term Partnership for Growth: Alaska Wildland Adventures

February 14, 2013

The Challenge… Alaska Wildland Adventures (AWA) is a well respected and experienced Kenai-based Alaska adventure operator and owner of three high-end wilderness lodges offering soft adventure rafting, fishing, wildlife viewing and hiking trips. After operating