Leapup Marketing Solutions has been thriving at the evolving intersection of technology and marketing since 2002. We help you make better online (and offline) marketing investments, simplify your decisionmaking and streamline marketing execution – affordably and successfully.

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Ad Relevance Scores, User Engagement and Advertising ROI

June 21, 2017

Any marketing professional steeped in the details of online advertising and SEM needs to understand the impact of ad relevancy in determining the cost and ultimately the return-on-investment of an advertising spend. Ad relevancy... Read more

2017 Search Ranking Factors: What Matters NOW and Where is Search Headed?

March 10, 2017

I get asked frequently, “what factors are driving search engine ranking and results TODAY and what about tomorrow?” With so many (200) factors now in the algorithm, the increase in Millennials use of social... Read more

Power to the Consumer: Why User Intent Matters More Than Ever in 2017

February 2, 2017

Do you wonder why social media usage and texting is chewing up smartphone screen time? Why the hottest tech trends are wearables, self-driving cars and virtual reality? Why sales of selfie sticks and hoverboards... Read more

The Top 10 Marketing Tools I Can’t Live Without

October 9, 2016

In the ever changing, every evolving, revolutionary times we live in if you are a marketing professional in 2016, it is challenging to say the least just finding out about (let alone prioritizing between)... Read more

Measuring the True Business Value of Social Media Engagement & Social Selling

June 8, 2015

There’s little doubt that measuring the impact of social media marketing on business ROI – leads, sales and revenue – is a hot topic of conversation. Numerous researchers have found that tying social media... Read more

Facebook Marketing Update: 5 Tips and Tricks for 2015

February 14, 2015

      Facebook has been making tracks over the last 4 quarters with the company’s rapid shift to mobile and increased focus on deepening ad penetration (ad $$ sales per user) among its... Read more

The Evolving Behavior of Consumers Searching Online: 2005 vs 2014

November 10, 2014

I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing... Read more

The Growing Trend Toward Social Search

August 20, 2014

By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks... Read more

2015 Advertising Trends Worth Watching : The Latest Revolutions

July 31, 2014

By Annie Ellicott Anyone who has been paying attention knows that marketing, as we once knew it, is gone, gone, gone. From the banner to the cookie, from QR codes to the impression, so... Read more

Successful Inbound Marketing For SMB’s (aka Small – Medium Sized Businesses)

July 19, 2014

By Annie Ellicott If you are a small or medium business, how are you using “inbound marketing” to drive qualified traffic back to your site for leads and sales conversions? Enterprise businesses are able to... Read more

HTML 5 and SEO: Why Should You Care?

July 2, 2013

By Annie Ellicott You’ve probably been hearings about Html 5 which began being adopted by web developers a couple of years ago… What is Html 5 and how is it different from today’s version... Read more

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Articles

Ad Relevance Scores, User Engagement and Advertising ROI

June 21, 2017

Any marketing professional steeped in the details of online advertising and SEM needs to understand the impact of ad relevancy in determining the cost and ultimately the return-on-investment of an advertising spend. Ad relevancy like

Case Studies

From Startup to Success Story: Aqua Expeditions

May 14, 2014

The Challenge… In February of 2006, Francesco Gulli Zugaro was sitting in a session at the Adventure Travel Tradeshow led by Annie Ellicott of Leapup Marketing. Approaching Annie after the session, he introduced himself and