Leapup Marketing Solutions has been thriving at the evolving intersection of technology and marketing since 2002. We help you make better online (and offline) marketing investments, simplify your decisionmaking and streamline marketing execution – affordably and successfully.

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Social Media ROI

Measuring the True Business Value of Social Media Engagement & Social Selling

June 8, 2015

There’s little doubt that measuring the impact of social media marketing on business ROI – leads, sales and revenue – is a hot topic of conversation. Numerous researchers have found that tying social media... Read more

Meerkat vs Periscope

Meerkat vs Periscope: Using Streaming Video for Masterful Marketing

June 1, 2015

(Updated June 2015) Since the release of Meerkat by Life on Air in March 2015 and Periscope (owned by Twitter) in March, the fragmentation of the media market notched up one more level as... Read more

Facebook 2015 Tips

Facebook Marketing Update: 5 Tips and Tricks for 2015

February 14, 2015

      Facebook has been making tracks over the last 4 quarters with the company’s rapid shift to mobile and increased focus on deepening ad penetration (ad $$ sales per user) among its... Read more

Consumer Search Behavior

The Evolving Behavior of Consumers Searching Online: 2005 vs 2014

November 10, 2014

I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing... Read more

dear kitten

The Growing Trend Toward Social Search

August 20, 2014

By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks... Read more

advertising

2015 Advertising Trends Worth Watching : The Latest Revolutions

July 31, 2014

By Annie Ellicott Anyone who has been paying attention knows that marketing, as we once knew it, is gone, gone, gone. From the banner to the cookie, from QR codes to the impression, so... Read more

inbound marketing tips

Successful Inbound Marketing For SMB’s (aka Small – Medium Sized Businesses)

July 19, 2014

By Annie Ellicott If you are a small or medium business, how are you using “inbound marketing” to drive qualified traffic back to your site for leads and sales conversions? Enterprise businesses are able to... Read more

new html 5

HTML 5 and SEO: Why Should You Care?

July 2, 2013

By Annie Ellicott You’ve probably been hearings about Html 5 which began being adopted by web developers a couple of years ago… What is Html 5 and how is it different from today’s version... Read more

Featured Clients

don-hatch-river-expeditions yukon-quest fit-for-trips trusted-adventures
logo AWRTA Noahs-Ark
rivermen sns-outfitters summer-sailstice
Blue-Waters-Kayaking Pikes-Waterfront-Lodge class-vi-rafting
uncommon yukon zoar-outdoor Dvorak-River-Expeditions
Montana-outfitters-and-guides-association k2-aviation african-safari-company
whitewater-voyages row-adventures wilderness-birding-adventures
mat-su-valley-visitors-bureau yukon-wild orca-island-cabins
visit-wild-alaska town-country-resources sciforma
nobs courier global-service-corps Vivient
obgyn Equitours Promech air
logo JCCLogo2 ise logo
juniper-networks wilderness-fishing-yukon Adelante-capital-management
travel-yukon morrison-foerster Travel-Alaska
rafting-america depomed oars
kenai-fjords-glacier-lodge allegis-capital intrepid-travel
adventure-collection limelife Adventure Women
AustinLehmanAdventures alliant alaska-wildland-adventures
payscale all-alaska-tours academix-direct
Go-Calavaras frontiers-north-adventures waterfall-resort
BioBioExpeditions viant-group perfect-details-bridal
mercy-beyond-borders lonesome-george haas
club-sportiva alameda-babe-ruth 769627978
aqua-expeditions Adventure-Women-150x150 Adventures-On-the-Gorge-300x62

Articles

Social Media ROI

Measuring the True Business Value of Social Media Engagement & Social Selling

June 8, 2015

There’s little doubt that measuring the impact of social media marketing on business ROI – leads, sales and revenue – is a hot topic of conversation. Numerous researchers have found that tying social media engagement

Case Studies

ARIA EXTERIOR 3

From Startup to Success Story: Aqua Expeditions

May 14, 2014

The Challenge… In February of 2006, Francesco Gulli Zugaro was sitting in a session at the Adventure Travel Tradeshow led by Annie Ellicott of Leapup Marketing. Approaching Annie after the session, he introduced himself and