Leapup Marketing Solutions has been thriving at the evolving intersection of technology and marketing since 2002. We help you make better online (and offline) marketing investments, simplify your decisionmaking and streamline marketing execution – affordably and successfully.

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Mobile App BLOG

To App – or not to App? That is the question…

February 26, 2013

Many of my clients are asking “shouldn’t we be building a mobile application”? The latest research confirms that more and more, consumers are accessing online content via mobile devices and via mobile apps: 12%... Read more

Content-Strategies

5 “Do’s and Don’ts” When Designing and Delivering a Winning Content Strategy

February 20, 2013

I could have titled this blog post “it’s all about the relationship” because when it comes down to it, that little statement just says it all. A content strategy is useless if it is... Read more

kfgl3

A Long Term Partnership for Growth: Alaska Wildland Adventures

February 14, 2013

The Challenge… Alaska Wildland Adventures (AWA) is a well respected and experienced Kenai-based Alaska adventure operator and owner of three high-end wilderness lodges offering soft adventure rafting, fishing, wildlife viewing and hiking trips. After... Read more

stylishwebdesigner.com

Panda or Penguin: Animals, Algorithms or Armageddon?

October 30, 2012

Were you hit with the Panda or Penguin Google algorithm updates? Did your rankings suddenly take you from page 1 to page 3 in the search engine results? Did traffic from some of your... Read more

raft

Building an Online Strategy & SEO for Success: O.A.R.S.

September 1, 2012

The Challenge… OutdoorAdventureRiverSpecialists (O.A.R.S.) has been a pioneering icon in whitewater paddling and the adventure travel industry since 1969. Famous for theirGrand Canyonrafting operations, O.A.R.S. runs river-based multisport adventure trips on 35 rivers and... Read more

AOG bike

Rebranding Post Merger: Adventures On the Gorge

August 17, 2012

Brian Campbell, owner of Rivermen had hired Leapup in the spring of 2006 to assist Rivermen with the online relaunch of the Rivermen brand. Based on that highly successful experience and facing a new... Read more

Featured Clients

juniper-networks wilderness-fishing-yukon Adelante-capital-management travel-yukon
morrison-foerster Travel-Alaska rafting-america
depomed oars kenai-fjords-glacier-lodge
allegis-capital intrepid-travel adventure-collection
limelife Adventure Women AustinLehmanAdventures
alliant alaska-wildland-adventures payscale
all-alaska-tours academix-direct Go-Calavaras
frontiers-north-adventures waterfall-resort BioBioExpeditions
viant-group perfect-details-bridal mercy-beyond-borders
lonesome-george haas club-sportiva
alameda-babe-ruth 769627978 aqua-expeditions
Adventure-Women-150x150 Adventures-On-the-Gorge-300x62

Articles

Facebook up or down

Facebook Advertising: Thumbs Up or Thumbs Down?

April 11, 2013

Update: April 11, 2013 Since I last wrote about Facebook advertising, the social media site has launched a number of new advertising products allowing targeting of Facebook users by platform (mobile-only and desktop-only ads). Yesterday,

Case Studies

kfgl3

A Long Term Partnership for Growth: Alaska Wildland Adventures

February 14, 2013

The Challenge… Alaska Wildland Adventures (AWA) is a well respected and experienced Kenai-based Alaska adventure operator and owner of three high-end wilderness lodges offering soft adventure rafting, fishing, wildlife viewing and hiking trips. After operating