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“Not Provided”: How to Grapple with Google Hiding Organic Keywords

“Not Provided”: How to Grapple with Google Hiding Organic Keywords

by annie | Sep 24, 2013 | Browse All, Search Engine Optimization

By Annie Ellicott Back in October of 2011, Google began to hide the keywords from visibility to site owners for any visits to sites by users logged into their Google accounts. More recently, on September 23rd 2013, Google turned OFF the switch entirely for ALL organic...
Content Curation: Let the Games Begin!

Content Curation: Let the Games Begin!

by annie | Jul 9, 2013 | Browse All, Marketing Trends, Sales Strategy

By Annie Ellicott A key element to inbound marketing today is becoming an influential voice in your industry. Think bees to honey…with multiple “flavors” of honey. No longer is producing a superior product or creating a more dominant distribution...
HTML 5 and SEO: Why Should You Care?

HTML 5 and SEO: Why Should You Care?

by annie | Jul 2, 2013 | Browse All, Search Engine Optimization

By Annie Ellicott You’ve probably been hearings about Html 5 which began being adopted by web developers a couple of years ago… What is Html 5 and how is it different from today’s version of html? The last version of Html (4.01) was launched in 1999 so this new...
Mobile Responsive Design: The Pro’s and the Con’s

Mobile Responsive Design: The Pro’s and the Con’s

by annie | Jun 23, 2013 | Browse All, Marketing Trends, Search Engine Optimization, User Experience Design

By Annie Ellicott Almost a year ago, Google announced its preference for responsively designed web sites, allowing sharing of SEO value of desktop-delivered content with mobile-delivered content. Responsive web design is all the rage in the mobile site developer realm...
5 “Do’s and Don’ts” When Designing and Delivering a Winning Content Strategy

5 “Do’s and Don’ts” When Designing and Delivering a Winning Content Strategy

by annie | Apr 20, 2013 | Browse All, Marketing Tips, Marketing Trends

By Annie Ellicott I could have titled this blog post “it’s all about the relationship” because when it comes down to it, that little statement just says it all. A content strategy is useless if it is not relevant, timely and targeted. Think of what your close friends...
Facebook Advertising: Thumbs Up or Thumbs Down?

Facebook Advertising: Thumbs Up or Thumbs Down?

by annie | Apr 11, 2013 | Advertising, Browse All, Social Media Marketing

By Annie Ellicott Update: April 11, 2013 Since I last wrote about Facebook advertising, the social media site has launched a number of new advertising products allowing targeting of Facebook users by platform (mobile-only and desktop-only ads). Yesterday, their...
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