by annie | Feb 4, 2022 | Browse All
In February 2022, Facebook’s (aka Meta’s) stock price took a nosedive in part to reaction from the news that the number of users to the platform has plateaued. But that’s not Meta’s only problem. Privacy policy and regulatory trends are also impacting ad sales revenue...
by annie | Aug 8, 2018 | Browse All, Search Engine Optimization
Despite the mindshare now devoted to social media, there’s no doubt that organic traffic is still the number one source of new visits and new customers to most brand websites. So the importance of staying on page one for the search engine results relevant to your...
by annie | Jun 28, 2018 | Browse All, Marketing Tools & Technologies, Marketing Trends
By Annie Ellicott Many of my clients are asking “shouldn’t we be building a mobile application”? Research from Localytics highlights the high attrition rate of new users for apps. The Localytics survey results showed that 58 percent of users “churn,” or become...
by annie | Jun 15, 2018 | Browse All, Marketing Trends, User Experience Design
Do you wonder why social media usage and texting is chewing up smartphone screen time? Why the hottest tech trends are wearables, self-driving cars and virtual reality? Why sales of selfie sticks and hoverboards are on the upswing? Does this look like a pattern to...
by annie | Jun 5, 2018 | Browse All, Marketing Tools & Technologies
In the ever changing, every evolving, revolutionary times we live in if you are a marketing professional in 2019, it is challenging to say the least just finding out about (let alone prioritizing between) the latest and greatest marketing tools. From subscriptions to...
by annie | Jun 21, 2017 | Advertising, Browse All
Any marketing professional steeped in the details of online advertising and SEM needs to understand the impact of ad relevancy in determining the cost and ultimately the return-on-investment of an advertising spend. Ad relevancy like content relevancy is another...
