Ad Relevance Scores, User Engagement and Advertising ROI

June 21, 2017

Any marketing professional steeped in the details of online advertising and SEM needs to understand the impact of ad relevancy in determining the cost and ultimately the return-on-investment of an advertising spend. Ad relevancy like

Power to the Consumer: Why User Intent Matters More Than Ever in 2017

February 2, 2017

Do you wonder why social media usage and texting is chewing up smartphone screen time? Why the hottest tech trends are wearables, self-driving cars and virtual reality? Why sales of selfie sticks and hoverboards are