Search engine marketing (SEM)

Search engine marketing, paid search and online advertising are evolving environments with new advertising products and features released practically weekly. Competition between paid search networks is now fierce as Google and Facebook race to monetize their audiences, as new content curators seek to capitalize on the value of advertising to niche audiences and as the pressure of being public companies among technology companies demands faster payback to shareholders.

Leapup plays in this paid search and online advertising sandbox on a daily basis. From social ads on Facebook to Google Adwords and Bing paid search campaigns, Leapup helps you extend your reach for keywords you may not be able to rank highly enough for through organic search. And by optimizing your paid search and online advertising plans in conjunction with your organic search objectives, we have the ability to finetune your results so that you are not overspending on online advertising investments.