Marketing ROI tracking and measurement

Ok it’s not sexy, but it is the bottom line. Luckily, there are lots of easy to implement ROI tracking tools to help you measure your online impact – from social media mentions to site traffic trends to keyword queries to interactivity with your consumers across the social universe.

We have one rule at Leapup. It’s just not worth doing if you can’t measure it. Why spend money on something if you have no idea whether or not it worked? That’s like …worse than playing the lottery.

Helping you to first set quantifiable goals (as well as non-quantifiable goals), then setting up tracking mechanisms to capture performance data ensures your marketing decisions are grounded in facts vs speculation. You can constantly improve on your marketing plan by simply measuring how different programs and campaigns performed, then continuing to spend toward the most efficient bang-for-your-buck. Rinse. Repeat.