Ongoing Marketing Program Management

Need an acting VP of Marketing? In addition to helping clients develop their marketing platform, systems and promotional plans, Leapup also offers a retainer-based “acting VP of Marketing” service to clients who need ongoing executional and management support. Many of our clients find this a valuable support in cases when they do not have the resources or the skillsets to manage their ongoing social media and content strategy efforts.

Marketing program management services include:

  • Editorial calendar development and maintenance
  • Blog writing and search optimization
  • Blog post syndication across social media
  • Promotional SEM and pay-per-click advertising campaign optimization
  • Social media advertising program management
  • Ongoing marketing consultation regarding opportunities offered by third parties and marketing strategies
  • Review of site metrics, marketing spend ROI and promotional program performance

Retainer rates are available upon request.