Brand strategy & new product launches

We often wonder what others define as the expertise of a “brand strategy consultant”. Here’s the Leapup definition: we help you define what is valuable about your brand to your customers and how you can capitalize on this with prospective customers. It’s really that simple.

We help brands crystallize their brand positioning statements, define what truly sets them apart from their competitors in the minds of their current consumers – then more effectively describe this essence to prospective consumers. From market research to the development of messaging, promotional and content strategies, it’s all in the design and the execution of a solid brand strategy.

Sometimes we work to reposition brands to go after new customer markets, post-merger or due to a change in their business model or distribution strategy. We love it! We regularly conduct 1-2 day strategy updates with many of our clients to refresh their brand strategies on an ongoing basis. And we always, as a combined client-Leapup team, come up with fresh new ideas for the future.