Only by developing a deep understanding about your customers – from the keywords they search on to the competitor sites and social networks they visit to the brands they prefer and why – can you ground your marketing strategy in a customer-centric reality.
LeapUp uses the most current qualitative and quantitative market research tools (oh so much more affordable now) to learn insights about users and customers so marketing approaches are highly relevant, appropriately messaged and capitalize on conversion opportunity.
– Customer segmentation
– Attitude and usage surveys
– Satisfaction surveys
– Brand positioning and naming evaluations
– Usability studies
– Aided and Unaided advertising awareness testing
– Product concept testing
– Brand equity evaluations
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