How many social networks does it take for you to …be overwhelmed? It seems (being in San Francisco at least) like there’s a social media solution born every minute. Maybe four. How do you decide which ones are worth investing time in from a business standpoint? How is this landscape changing and how do you message (or should you message) within it?
Leapup sees social media as the continuation of a shift to a new paradigm – inbound vs outbound marketing where the consumer will increasingly do the choosing about which content they consume, why they consume it, and when they consume it. Welcome to the world of “on demand”. This world requires different ways of behaving from a marketing standpoint, new customer-ready reactions, new business processes and policies. Leapup can help prepare your team to go with the flow.
Navigating this new world can also be a little scary. Social networks are highly transparent, immediate and unpredictable. But…for strong brands, social media can become the unsung hero and a sales force of your dreams. Your consumers have just joined your brand team. Leapup can show you how to leverage these new environments and the brand equity you have built with your clients. Now you can tap into this and allow your most precious assets, your customers, to help share their conversations, ideas, comments, reviews – to your benefit. Jump in. It’s a whole new world.
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