Case Study

We find every client situation unique and insightful. We have chosen just a few examples of our collaborations with clients to illustrate how we have succeeded in making a real difference in performance for their brands and companies.

LEAPUP CLIENTS:

Travel - Hospitality - Leisure - Recreation

AdventureWomen

Adventures Mountain River
ActiveWomen
Alaska Wildland Adventures

Austin-Lehman Adventures
Bio Bio Expeditions
Blue Water Kayaking

Canadian River Expeditions

Don Hatch River Trips
Dvorak Expeditions

Fit For Trips
Frontiers North

Global Service Corps
Indigo Expeditions

Intrepid Travel

Isuma Guideworks

Montana Outfitters and Guides Association

Nahanni River Adventures
Noah's Ark

OARS

Rafting America

River Dance Lodge

Rivermen

ROW Adventures

ROW International
Sarah's Science

Silver Bow Outfitters

S-N-S Outfitters and Guides

Swan Mountain Outfitters

Swan Mountain Ranch
Summer Sailstice
The Adventure Company

The Adventure Collection

Trusted Adventures:

- Austin Lehman Adventures

- Wildland Adventures

- Euro-Bike & Walking Tours

- Western River Expeditions

The African Safari Company

Tourism Yukon

Uncommon Journeys

Whitewater Voyages

Wilderness Birding Adventures

Professional Services - Technology

Allegis Capital

Cellugirl
Juniper Networks

LimeLife

Morrison & Foerster
PayScale

ValueStar
Viant Group

Retail - Wholesale - Other Consumer

Body Language

Boulevard Brazil

Club Sportiva

Life, Love and Health

NOBS Courier

On the Path Productions

Perfect Details

Town and Country Resources
Under One Roof

LEAPUP MARKETING : CASE STUDIES


		15 year-old adventure travel operator offering rafting and multisport trips in US, Chile, Peru, Siberia, Africa and Nepal.

	Marketing Challenge:
		Develop action-oriented comprehensive marketing plan expanding brand and product awareness

		Reposition brand toward multisport (from whitewater rafting) emphasis and broaden international appeal

		Expand distribution channel relationships

	LeapUp Actions:
		Created tactical and affordable marketing plan expanding and prioritizing referral channels, launching increased email marketing, direct marketing and promotions and enhancing viral opportunities with existing customers

		Developed and launched new products and messaging strategy emphasizing new vertical sport areas to reposition brand around a more multisport image

		Remerchandised products online to improve messaging and depth of presentation to clients

		Launched new promotions solidifying position as a destination market leader in one specific international market

		Recommended customer loyalty programs to enhance retention of current clients

	Business Result:
		Built strong network of referral relationships resulting in increased brand awareness among agents, referral operators, online directories and other strategic partners

		Improved client feedback on site enhancements and company communications

		Increased email list 4-fold due to impact of online and offline promotional campaigns; Doubled open rate and click-thru rates in new email campaign

		Significantly improved viral referral rate from existing clients


		12 year-old high-profile gift retailer which raises funds for 48 HIV/AIDS service organizations in San Francisco.

	Marketing Challenge:
		Develop store's first comprehensive marketing and publicity plan leveraging vendor, affinity group, corporate and community relationships to build increased store traffic and visibility. Project constraint: zero expense budget for marketing.

	LeapUp Actions:
		Recruited volunteer resources from local design, advertising agency and freelance sources to manage all aspects of marketing function

		Established corporate identity and new communications platform incorporating more targeted messaging strategy, revised media mix, new corporate and consumer brochures and print advertising collateral, revised brand look and feel, personality and tagline

		Developed new print, radio and outdoor advertising campaign, email marketing program, local merchant tie-in promotions, national and local publicity and media relations plan, in-store events programs and seasonal theme initiatives tied to annual marketing calendar

	Business Result:
		Increased store traffic by 35% from more strategic and cost-effective use of board, affinity-group and community networks, launch of new store promotions and in-store events and publicity

		Grew local target market awareness of store merchandise offerings and sale events due to increased newspaper, magazine and televised publicity

		Improved image of brand and store with key constituencies (vendors, corporate donors, consumers, volunteers)


		20 year-old $500mm+ technology venture capital firm with strong network of corporate investor relationships.

	Marketing Challenge:
		Expand awareness of firm's point of differentiation for key constituencies

		Redesign website and all communications collateral to improve messaging, consistency and upgrade quality

		Create within company a marketing infrastructure to enable staff to manage marketing requirements and implementation of marketing strategies

	LeapUp Actions:
		Completed relaunch of Allegis Capital corporate identity (communications platform and messaging, print collateral, tagline)

		Redesigned website (sitemap, copy, visual imagery, functionality, optimization)

		Developed new online and offline brochureware

		Developed (with TheHiveAdvertising) new print advertising campaign

		"Systemitized" internal marketing process within firm incorporating publicity, conference attendance, key event calendarizing and updating of all marketing communications

	Business Result:
		Developed clear messaging strategy and improved firm presentation clarifying Allegis Capital point of differentiation and benefit to corporate limited partner, portfolio company and venture capital partners leading to improved relationships with all three constituencies

		Streamlined internal process significantly improving firm decisionmaking regarding implementation of new marketing solutions