Google’s Mobile-First Indexing: What It Means For Your Business
Google has been transitioning site and content indexing to be “mobile-first” since 2018. What this means is that the content displaying on the mobile version of your site will now serve as the basis for Google’s index versus the old desktop-version based index....
Google SERP Ranking Positions: The Increasing Importance of Page One
Despite the mindshare now devoted to social media, there’s no doubt that organic traffic is still the number one source of new visits and new customers to most brand websites. So the importance of staying on page one for the search engine results relevant to your...
Search Ranking Factors: What Matters NOW and Where is Search Headed?
I get asked frequently, "what factors are driving search engine ranking and results TODAY and what about tomorrow?" With so many (200) factors now in the algorithm, the increase in Millennials use of social networks for discovery (vs use of search engines) and the...
The Evolving Behavior of Consumers Searching Online
I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing research with a client around how different generations...
The Growing Trend Toward Social Search
By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks for search. YouTube is now the second largest...
“Not Provided”: How to Grapple with Google Hiding Organic Keywords
By Annie Ellicott Back in October of 2011, Google began to hide the keywords from visibility to site owners for any visits to sites by users logged into their Google accounts. More recently, on September 23rd 2013, Google turned OFF the switch entirely for ALL organic...
HTML 5 and SEO: Why Should You Care?
By Annie Ellicott You’ve probably been hearings about Html 5 which began being adopted by web developers a couple of years ago… What is Html 5 and how is it different from today’s version of html? The last version of Html (4.01) was launched in 1999 so this new...
Mobile Responsive Design: The Pro’s and the Con’s
By Annie Ellicott Almost a year ago, Google announced its preference for responsively designed web sites, allowing sharing of SEO value of desktop-delivered content with mobile-delivered content. Responsive web design is all the rage in the mobile site developer realm...
Is Google’s Disavow Tool a WOW?
By Annie Ellicott Natural links = Good. Unnatural/Artificial/Paid links = Bad. In mid October, Google finally released (after BING interestingly), their new Disavow tool. This tool allows site owners (and yes, you must be at the admin level of “site owner” in...
Is SEO dead?
By Annie Ellicott That was the question posed by Ken Krogue in his July 2012 post in Forbes “The Death Of SEO: The Rise of Social, PR, And Real Content” which stirred up so much controversy among marketers this July. Actually, I take that back. It wasn’t a question,...