The Leapup Compass

(Marketing secrets revealed here)

Ad Relevance Scores, User Engagement and Advertising ROI

Any marketing professional steeped in the details of online advertising and SEM needs to understand the impact of ad relevancy in determining the cost and ultimately the return-on-investment of an advertising spend. Ad relevancy like content relevancy is another...

Power to the Consumer: Why User Intent Matters More Than Ever

Do you wonder why social media usage and texting is chewing up smartphone screen time? Why the hottest tech trends are wearables, self-driving cars and virtual reality? Why sales of selfie sticks and hoverboards are on the upswing? Does this look like a pattern to...

The Top 10 Marketing Tools I Can’t Live Without

In the ever changing, every evolving, revolutionary times we live in if you are a marketing professional in 2016, it is challenging to say the least just finding out about (let alone prioritizing between) the latest and greatest marketing tools. From subscriptions to...

To App – or not to App? That is the question…

By Annie Ellicott Updated : September 2016 Many of my clients are asking “shouldn’t we be building a mobile application”? New 2015 research from Localytics highlights the high attrition rate of new users for apps. The Localytics survey results showed that 58 percent...

Meerkat vs Periscope: Using Streaming Video for Masterful Marketing

(Updated July 2015) Since the release of Meerkat by Life on Air in March 2015 and Periscope (owned by Twitter) in March, the fragmentation of the media market notched up one more level as “broadcast” now embraces anyone with one of these apps on their phone. From the...

Facebook Marketing Update: 5 Tips and Tricks

      Facebook has been making tracks over the last 4 quarters with the company’s rapid shift to mobile and increased focus on deepening ad penetration (ad $$ sales per user) among its user base. Total mobile users at Facebook have almost doubled in the last two years...

The Evolving Behavior of Consumers Searching Online

I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing research with a client around how different generations...

5 Amazing Tips: Marketing Via Online Video

The consumption of online video continues to grow at an accelerated rate fueled by increased penetration of smartphones, lower costs for video editing solutions, increased adoption of social media and streaming technologies by consumers and proliferation of video...

The Growing Trend Toward Social Search

By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks for search. YouTube is now the second largest...

Why Video WORKS As a Marketing Medium

By Annie Ellicott Everyone recognizes the increasing influence of video in our lives. We have all become avid consumers as YouTube, Vimeo and other platforms for sharing have grown, new formats have evolved (e.g 6 second videos on Vine), video advertising has exploded...