The Leapup Compass

(Marketing secrets revealed here)

To App – or not to App? That is the question…

By Annie Ellicott Many of my clients are asking “shouldn’t we be building a mobile application”? New 2015 research from Localytics highlights the high attrition rate of new users for apps. The Localytics survey results showed that 58 percent of users “churn,” or...

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The Top 10 Marketing Tools I Can’t Live Without

In the ever changing, every evolving, revolutionary times we live in if you are a marketing professional in 2018, it is challenging to say the least just finding out about (let alone prioritizing between) the latest and greatest marketing tools. From subscriptions to...

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Ad Relevance Scores, User Engagement and Advertising ROI

Any marketing professional steeped in the details of online advertising and SEM needs to understand the impact of ad relevancy in determining the cost and ultimately the return-on-investment of an advertising spend. Ad relevancy like content relevancy is another...

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Facebook Marketing Update: 5 Tips and Tricks

      Facebook has been making tracks over the last 4 quarters with the company’s rapid shift to mobile and increased focus on deepening ad penetration (ad $$ sales per user) among its user base. Total mobile users at Facebook have almost doubled in the last two years...

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The Evolving Behavior of Consumers Searching Online

I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing research with a client around how different generations...

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5 Amazing Tips: Marketing Via Online Video

The consumption of online video continues to grow at an accelerated rate fueled by increased penetration of smartphones, lower costs for video editing solutions, increased adoption of social media and streaming technologies by consumers and proliferation of video...

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The Growing Trend Toward Social Search

By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks for search. YouTube is now the second largest...

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Why Video WORKS As a Marketing Medium

By Annie Ellicott Everyone recognizes the increasing influence of video in our lives. We have all become avid consumers as YouTube, Vimeo and other platforms for sharing have grown, new formats have evolved (e.g 6 second videos on Vine), video advertising has exploded...

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Content Curation: Let the Games Begin!

By Annie Ellicott A key element to inbound marketing today is becoming an influential voice in your industry. Think bees to honey...with multiple "flavors" of honey. No longer is producing a superior product or creating a more dominant distribution strategy enough to...

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HTML 5 and SEO: Why Should You Care?

By Annie Ellicott You’ve probably been hearings about Html 5 which began being adopted by web developers a couple of years ago… What is Html 5 and how is it different from today’s version of html? The last version of Html (4.01) was launched in 1999 so this new...

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Mobile Responsive Design: The Pro’s and the Con’s

By Annie Ellicott Almost a year ago, Google announced its preference for responsively designed web sites, allowing sharing of SEO value of desktop-delivered content with mobile-delivered content. Responsive web design is all the rage in the mobile site developer realm...

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Facebook Advertising: Thumbs Up or Thumbs Down?

By Annie Ellicott Update: April 11, 2013 Since I last wrote about Facebook advertising, the social media site has launched a number of new advertising products allowing targeting of Facebook users by platform (mobile-only and desktop-only ads). Yesterday, their...

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Data, Data, Data: What’s a Girl To Do?

By Annie Ellicott Hubspot recently released their Top 20 Marketing Trends for 2013 and #14 is “Marketing Technology Evolves”. Not quite revolutionary in concept… however what the author (CTO Dharmesh Shah) points out is that with the porting and syndicating of content...

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Is Google’s Disavow Tool a WOW?

By Annie Ellicott Natural links = Good. Unnatural/Artificial/Paid links = Bad. In mid October, Google finally released (after BING interestingly), their new Disavow tool. This tool allows site owners (and yes, you must be at the admin level of “site owner” in...

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Five Favorite Tech Friends for Travel Businesses

By Annie Ellicott Editors pics! These platforms provide strong opportunities in both traffic, SEO authority and relevance for anyone with a stand-alone travel brand looking to increase visibility and “shareability” online. Get found @: Pinterest Leveraging the...

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3 Ways to Slay the Social Media Beast

By Annie Ellicott Real simple, social media? NOT! I was at one of my favorite social media conferences with Chris Brogan earlier this year and I just have to say, it’s not a small challenge to wrap your head around all the apps, tools, platforms, measurement...

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Is SEO dead?

By Annie Ellicott That was the question posed by Ken Krogue in his July 2012 post in Forbes “The Death Of SEO: The Rise of Social, PR, And Real Content” which stirred up so much controversy among marketers this July. Actually, I take that back. It wasn’t a question,...

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Storify

Storify is so much fun. Watch what stories are floating up in the social world, monitor trends, get creative and create your own tableau of hot topics you want to wake up the world with. Fun and utilitarian. What could be better?

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Klout

Track your brand's klout score across the social web to surpass your competitors and ensure you are keeping up with the search algorithm's social tracking for SERP. What's your score?

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Followerwonk

A useful and powerful tool to track your Twitter followers, analyze their behavior and find influencers in your space. Recently acquired by SEOMoz...hint, hint.

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Search Engine Land

Danny Sullivan's blog on all things search gives you the inside track on the latest trends from one of the web's best and first experts in SEO. Read on!

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Marketing VOX

The latest news regarding  advertising strategies, brand campaigns, technical marketing enhancements, marketing events and vehicle ROI from editors who really know their stuff. Check it out...

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Social Media Examiner

A straightforward and tremendously valuable source for research, tips, tools and best practice recommendations for all things social. Follow them and don't miss a social media beat!

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Take the PLUNGE …unlock the value of the social web

Like. Tweet. Link. Publish. Let Leapup help you adjust as the world of social networks, media and apps are changing your consumers' learning and communication pathways and habits. Learn more... Today, we need to evolve as marketeers with this new world and shift our...

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Fear NOT …embrace technology for better marketing

Marketing's new BFF? IT. Yep. Technology. Gotta have it. Learn more... Being in San Francisco at the tech epicenter, we've been watching the convergence of technology and marketing increase. Search algorithms now factor in more and more signals based on tags, coding...

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4 Reasons Why Waiting to Go Mobile is a BAD Idea

Once the new smartphones got really smart and their technology improved to provide superior display of browser-based content, it seemed like the pressure to create mobile sites eased a bit. But did it? Not really. Now that nearly half of all mobile web users ages...

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